What it does
The application is the record.
- Turn existing trade records into lender-ready applications
- Improve submission quality with traceable, consistent evidence
One trade. One record. Every handoff.
Global trade loses $4.3 trillion a year to friction and trade finance gap. Truo Agents win it back.
Eight agents work every trade. They triage exceptions, draft the documents, check compliance evidence, hold shipments at the gate, and hand each decision to the person who owns it.
Where the money actually goes
Three problems worth fixing. In this order.
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Ranked on reach
219%
Most of what a trade costs is decided after you quote.
Getting goods across a border costs developing economies the equivalent of a 219% tariff, and high-income ones 134%, against average tariffs of about 9%.
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Ranked on severity
81.7%
One weak handoff stops the whole container.
Ten steps at 98% reliability each, and eighteen trades in every hundred meet a preventable exception.
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Ranked on size
$2.5tn
A trade you cannot evidence is a trade nobody will fund.
Unmet worldwide in 2025. In India, 43% of MSMEs surveyed struggle to obtain export finance, and lack of proper documents is among the reasons they give.
How Truo Trade works
One case. Six accountable hands.
Hover, tap, or use the arrow keys to see what each participant receives, does and returns, and what the same record is worth to them when a trade needs finance. Truo connects the work while each party keeps its own decision and responsibility.
EnquiryAccepted quoteOrder & specEvidenceDispatchDeliveryFinance-ready
EXPORTER / ACCOUNTABLE WORKSPACE
One commercial promise, held through delivery.
The accepted quote becomes an order bound to the exact specification. When the Irish buyer asks for a new coating on IN-01-01, the change opens a revision that shows what it affects.
- Receives
- Buyer enquiry and accepted quote
- Works in Truo
- Approves terms, owns the case, sees blockers
- Returns
- Release and change decisions
- Trade finance
- Apply for working capital on a shipped invoice, with the proof already linked.
OPERATIONS / DAILY CONTROL
Every blocker has an owner and a deadline.
IN-01-01-2 is booked for 22 Oct but held on specification v2. Operations sees the hold, its reason and its owner before dispatch.
- Receives
- Order, spec bindings and target dates
- Works in Truo
- Assigns tasks, tracks changes and readiness
- Returns
- Milestones, corrected documents, release status
- Trade finance
- The finance file builds from milestones already recorded, and its conditions arrive as tasks.
REVIEWER & LAB / QUALIFIED EXPERT
A report is evidence. A decision names its scope.
The water-based coating reopens food-contact evidence for spec v2. A qualified person decides; buyer approval and dispatch stay separate gates.
- Receives
- Exact spec version and scoped requirement
- Works in Truo
- Reviews source, applicability and gaps
- Returns
- Bounded finding, reviewer and basis
- Trade finance
- One scoped finding, with its source, serves both release and finance.
FREIGHT FORWARDER / BOUNDED TASK
One transport request. One current packet.
The forwarder gets the shipment scope, released invoice and corrected packing list. Withdrawn revisions stay in the audit history.
- Receives
- Route, cargo, deadline and released documents
- Works in Truo
- Acknowledges and clarifies against the case
- Returns
- Booking, references and milestones
- Trade finance
- Booking, bill of lading and milestones become shipment proof, shared once.
CUSTOMS BROKER / AUTHORISED AGENT
Declarations start from traceable facts.
The broker gets the released invoice and packing list for the right shipment, then files; Truo records the reference and status.
- Receives
- Declaration-quality data and source documents
- Works in Truo
- Raises queries against the exact case version
- Returns
- Filing references and authority outcome
- Trade finance
- Clearance references confirm the export completed, so post-shipment finance can begin.
IMPORTER / SCOPED GUEST
Approve what changed, with only the facts you need.
The buyer reviews the proposed coating change, records an approval and tracks both shipments. Supplier cost and margin stay hidden.
- Receives
- Released spec, documents and shipment status
- Works in Truo
- Reviews changes, answers assigned questions
- Returns
- Buyer decision, actor and time
- Trade finance
- An approved invoice becomes a stronger receivable, supporting longer payment terms.
Illustrative roles and permissions, based on TruoResearch. External parties receive only their assigned case scope. Trade finance integration is in development; Truo Trade prepares the record and does not lend.
Trade agents
Eight agents carry the work. People sign off on it.
Each agent works on the same shared trade record, inside the permissions your team sets. It does the routine work on its own, proposes anything consequential, and waits for the accountable person to decide.
AgentDoes on its ownWho decides
TriageCollects open issues across orders and ranks them by consequenceThe team lead who claims it
InsightsMeasures release readiness, risk and holds from the shared recordOperations and commercial leads
SalesTracks opportunities and quote versions, and prepares the order from an accepted quoteThe account owner
DocumentsDrafts quotes, buyer requests and trade documents from the recordThe person who approves the document
ChangeOpens a revision when a specification changes and shows every order it affectsExporter and buyer, each for their side
ComplianceMaps requirements such as PPWR to each product and checks evidence against themThe qualified reviewer. Unknown applicability always blocks
LogisticsWatches dispatch windows and holds shipments behind release gatesThe person accountable for release
ApprovalsGathers every agent proposal into one queue with its evidenceNamed people, one decision at a time
The workspace
Your whole trade business.
Agents on every desk.
The Truo Trade workspace: command centre, dashboards, CRM, quotes, orders, compliance, shipments and approvals, all on one trade book. Agents do the legwork. People sign off on what matters.
Triage agent102 issues, ordered by consequenceThree dispatch holds on spec v2 lead the queue. An owner claims each one; nothing is released for them.Owner needed
Insights agentRelease readiness at 15 of 4734 orders at risk and 12 shipments held, measured from the same records every role sees.3 blocking
Sales agentOstgaard won at €284,500Create order carries accepted quote Q-442 v3 into execution with its evidence intact.Order due
Documents agentQ-448 waiting on approvalDelta Frutas needs sign-off today. Q-442 v3 stays the accepted baseline for Ostgaard.Approval required
Change agent12 orders under amendmentSpecification v2 is proposed. Order value is unchanged by revisions, and every version stays on the record.Buyer decision
Compliance agentPPWR review reopened on IN-01-01The proposed spec reopened food-contact review at 2 of 3 evidence. Unknown applicability always blocks.Review required
Logistics agent42 dispatches at risk this windowShipments wait on release gates, not an inbox. IN-01-01-2 is held until spec v2 is approved.Held
Approvals agent101 proposals, people decideAgents draft the buyer asks and evidence re-reviews. Nothing is sent until a person approves it.Waiting on people
Captured from the Truo Trade demo workspace. Parties, values and provider results are illustrative.
Capability in development
Trade finance, without Truo Trade becoming the lender.
A funder asks whether the trade is real, whether it completed, and where repayment comes from. A connected record could support that application. Truo Trade would assemble it; a licensed funder would decide on it.
Clear accountability
The licensed funder owns the credit decision.
- Licensed funders own pricing, approval and credit risk
- Funds move directly between borrower and licensed funder
Where it starts
Post-shipment invoice finance first.
- Begin with finance readiness and post-shipment invoice finance
- Expand to buyer-approved and bank-authenticated facilities
The partnership programme
Your expertise.
Our next
partnership.
You know your part of trade. Let’s connect it to the people who need it.
From moving cargo to reviewing evidence, bring your services to the Truo Trade network.
A conversation first.
We’ll review your enquiry and discuss the right fit.
Bronze
Listed in the network and ready to take introductions.
Silver
A proven partner, recommended across active trade lanes.
Gold
A strategic partner, built into how our customers trade.
Enquiry received
Let’s start a conversation.
Our team will review your enquiry and get in touch using the details you provided.
How we use your details
Truo Innovations Limited is the data custodian for your enquiry. It uses your details to assess the partnership and contact you about it. Authorised Truo staff can review your request. If a workspace is created, the enquiry may become a lead there, keeping its source and consent record. This does not subscribe you to marketing. You can ask us to withdraw your enquiry or delete your details at any time. Read the full privacy notice.
Questions
Before you book.
If your question is not here, ask it directly — a person answers.
Which trade corridor does the demo show?
The workspace carousel and the interactive demo use the same TruoDemo book: 18 fictional exporters from India, Brazil and Cyprus, 54 orders to 54 buyers across 30 corridors, 108 shipments and their evidence, as at 14 Oct 2026, 09:00 UTC. Parties, prices, dates and provider responses are illustrative.
The case followed throughout is order IN-01-01: Aster Carton Works ships 180,000 food cartons to an Irish packaging buyer for €45,000. After acceptance the buyer asks for a water-based food-contact coating. Specification v2 holds the second shipment, IN-01-01-2, and reopens the PPWR and food-contact review, so a buyer approval does not silently become dispatch clearance. The demo does not claim a live provider integration or legal decision.
What is Truo Trade?
A trade operating system for exporters and their counterparties. It carries a trade from lead capture through order, export and import execution, and trade compliance in one record — so the commercial context, the operational state and the compliance evidence stay attached to the same thread. The exporter holds the licence; the EU buyer, the broker and the reviewer are invited into the individual trade case.
Is this a CRM, an execution system, or a compliance platform?
All three are operating layers over one shared trade record. That is the point: the layers are not separate products stitched together with integrations, and none of them owns a private copy of the truth.
If you only need a sales CRM, a general-purpose one will serve you better. Truo Trade earns its place when a deal has to become a governed, moving shipment.
Can we start with one workflow or one team?
Yes. Most teams begin at the commercial-to-execution handoff, because that is where context is most often lost. The record model means later layers attach to work already captured rather than requiring a re-import.
How does Truo connect to our existing systems?
Truo Trade is designed to sit alongside an existing ERP, forwarder portals and document stores. The approved integration list, the direction each one moves data, and its support status are published on the integrations page once each has been verified.
Do you provide trade finance?
Not today, and not as the lender when we do. A partner-led capability is in development: Truo Trade would assemble the dossier, prefill the lender's application and track conditions and status, while a regulated bank, NBFC, factor or ITFS platform owns eligibility, pricing, the decision, disbursement and collections.
A readiness check will say ready to apply. It will never say approved, and money will not move through Truo Trade.
How are automated results and human decisions kept apart?
They are separate fields on the record. A screening or classification result stores its source, scope, time and confidence. A human decision stores the responsible reviewer, the basis and the outcome.
The interface never merges them, and a recorded result never claims to replace customs, legal or compliance judgement.
What happens to our existing customer and shipment data?
It is mapped onto the record model during implementation, with the migration path agreed before any import runs. The specific approach depends on your current systems and is scoped during the product tour.
Where is data hosted and how is access controlled?
Access is controlled by role-based permissions with an append-only audit history of who changed what and when. Hosting locations, retention periods, encryption detail and data residency options are answered in writing during evaluation, and will be published here once verified.
How long does implementation take?
This is scoped against your systems and volumes rather than quoted as a headline number. A verified implementation timeline will be published here when there is enough delivery evidence to state one honestly.
Which EU trade regulations does Truo support?
Truo tracks evidence for the regulations that already apply in the EU: PPWR, including the food-contact PFAS limits, REACH and EU CBAM. Support for EUDR, UK CBAM and the EU Digital Product Passport is planned ahead of their application dates. See the regulation guides.
Bring us a trade that went wrong.
Thirty minutes, your lane, your terms, your last messy shipment. We will run it on the trade record and show you where the record would have caught it — or tell you plainly that it would not have.