One trade. One record. Every handoff.

Global trade stalls when context gets lost. Truo keeps it moving.

  • €118bn EU–India goods trade in 2025, up 83.7% over the decadeEuropean Commission
  • $2.5tn Unmet demand for trade finance worldwide, about 10% of merchandise tradeAsian Development Bank, 2025
  • 81.7% Of trades survive ten handoffs intact when each one is 98% reliable0.9810 — the arithmetic of the middle

Where the money actually goes

Three problems worth fixing. In this order.

  1. 01Ranked on reach

    €8,800

    A fifth of the invoice is decided after you quote.

    Freight, duty, handling and broker fees take €40,000 of goods to €48,800 before VAT.

    Illustrative worked example · Truo corridor research

  2. 02Ranked on severity

    81.7%

    One weak handoff stops the whole container.

    Ten steps at 98% reliability each, and eighteen trades in every hundred meet a preventable exception.

    0.9810 · the arithmetic of the middle

  3. 03Ranked on size

    $2.5tn

    A trade you cannot evidence is a trade nobody will fund.

    Unmet worldwide in 2025, and 43% of Indian MSMEs name documentation among the reasons export finance is out of reach.

    ADB Trade Finance Gap Survey 2025 India Exim Bank, 2025

Inside the trade workspace

The quote becomes the work.
Nothing gets lost between them.

Explore an illustrative India → Netherlands packaging order. One accepted quote becomes one order, two partial shipments, and a visible decision trail when the specification changes.

Truo Trade Search records
Demo Polypack Exports India → NetherlandsIllustrative snapshot · 27 Sep 2026
Trade workspace / Flow dashboard

One order. Every dependency.

A full view of the India → Netherlands packaging order, from enquiry to dispatch.

CASE-EU-001
Open blockers02Both assigned · second shipment
Shipment progress1 / 2Partial movements delivered
Provider jobs21 completed · 1 needing attention
Promised date15 Nov2026 · one accepted order
LINEAGE

Commercial to movement

Distinct records, linked by the accepted quote and order.

  1. 011Enquiry
  2. 021Accepted quote
  3. 031Order
  4. 041Trade case
  5. 052Shipments
  6. 061Delivered

One accepted quote and one order. The two shipments are parts of that order, not two sales.

NEXT DECISIONS

What blocks shipment 2?

2 open
PFAS report missing for spec v2Quality manager · due 2 Oct
Confirm PPWR economic operator rolesOperations lead · due 9 Oct
INDEPENDENT GATES

Readiness is not one status

Buyer approval · changeApproved
PPWR evidence · spec v2Awaiting report
Dispatch release · S2Blocked

Illustrative interface from the TruoDemo India → EU packaging fixture. Provider results are simulated. Screens show product direction, not a live customer deployment.

How Truo Trade works

One case. Six accountable hands.

Hover, tap, or use the arrow keys to see what each participant receives, does, and returns. Truo connects the work while each party keeps its own decision and responsibility.

EnquiryAccepted quoteOrder & specEvidenceDispatchDelivery
Truo TradeOne shared caseQuote · order · spec · evidence · shipmentEvery action keeps its source and owner.
EXPORTER / ACCOUNTABLE WORKSPACE

One commercial promise, held through delivery.

The accepted quote becomes an order with the exact packaging version. A change creates a revision and shows affected shipments, evidence and buyer approvals.

Receives
Buyer enquiry and accepted quote
Works in Truo
Approves terms, owns the case, sees cost and blockers
Returns to the record
Authorised release and change decisions

Illustrative roles and permissions, based on TruoResearch. External parties receive only their assigned case scope.

Capability in development

Trade finance, without Truo Trade becoming the lender.

A funder asks whether the trade is real, whether it completed, and where repayment comes from. A connected record could support that application. Truo Trade would assemble it; a licensed funder would decide on it.

What it does

The application is the record.

  • Turn existing trade records into lender-ready applications
  • Improve submission quality with traceable, consistent evidence

Clear accountability

The licensed funder owns the credit decision.

  • Licensed funders own pricing, approval and credit risk
  • Funds move directly between borrower and licensed funder

Where it starts

Post-shipment invoice finance first.

  • Begin with finance readiness and post-shipment invoice finance
  • Expand to buyer-approved and bank-authenticated facilities

Questions

Before you book.

If your question is not here, ask it directly — a person answers.

Contact the team

Which trade corridor does the demo show?

The interactive mockup follows the TruoDemo India → EU packaging fixture: a fictional Indian exporter supplies empty PET bottles and caps to a Dutch buyer. One accepted quote links to one order and two partial shipments from Nhava Sheva to Rotterdam. Parties, prices, dates and provider responses are illustrative.

Shipment 1 uses packaging spec v1 and is delivered. A resin supplier change creates spec v2 for shipment 2. Its PFAS report and PPWR role decision remain open, so a buyer approval does not silently become dispatch clearance. The demo does not claim a live provider integration or legal decision.

What is Truo Trade?

A trade operating system for exporters and their counterparties. It carries a trade from lead capture through order, export and import execution, and trade compliance in one record — so the commercial context, the operational state and the compliance evidence stay attached to the same thread. The exporter holds the licence; the EU buyer, the broker and the reviewer are invited into the individual trade case.

Is this a CRM, an execution system, or a compliance platform?

All three are operating layers over one shared trade record. That is the point: the layers are not separate products stitched together with integrations, and none of them owns a private copy of the truth.

If you only need a sales CRM, a general-purpose one will serve you better. Truo Trade earns its place when a deal has to become a governed, moving shipment.

Can we start with one workflow or one team?

Yes. Most teams begin at the commercial-to-execution handoff, because that is where context is most often lost. The record model means later layers attach to work already captured rather than requiring a re-import.

How does Truo connect to our existing systems?

Truo Trade is designed to sit alongside an existing ERP, forwarder portals and document stores. The approved integration list, the direction each one moves data, and its support status are published on the integrations page once each has been verified.

Do you provide trade finance?

Not today, and not as the lender when we do. A partner-led capability is in development: Truo Trade would assemble the dossier, prefill the lender's application and track conditions and status, while a regulated bank, NBFC, factor or ITFS platform owns eligibility, pricing, the decision, disbursement and collections.

A readiness check will say ready to apply. It will never say approved, and money will not move through Truo Trade.

How are automated results and human decisions kept apart?

They are separate fields on the record. A screening or classification result stores its source, scope, time and confidence. A human decision stores the responsible reviewer, the basis and the outcome.

The interface never merges them, and a recorded result never claims to replace customs, legal or compliance judgement.

What happens to our existing customer and shipment data?

It is mapped onto the record model during implementation, with the migration path agreed before any import runs. The specific approach depends on your current systems and is scoped during the product tour.

Where is data hosted and how is access controlled?

Access is controlled by role-based permissions with an append-only audit history of who changed what and when. Hosting locations, retention periods, encryption detail and data residency options are answered in writing during evaluation, and will be published here once verified.

How long does implementation take?

This is scoped against your systems and volumes rather than quoted as a headline number. A verified implementation timeline will be published here when there is enough delivery evidence to state one honestly.

Truo Trade

Bring us a trade that went wrong.

Thirty minutes, your lane, your terms, your last messy shipment. We will run it on the trade record and show you where the record would have caught it — or tell you plainly that it would not have.

  • A 30-minute working session, not a slide deck
  • Get all your queries answered by the leadership team
  • Work email, name and company — nothing more to start