What it does
The application is the record.
- Turn existing trade records into lender-ready applications
- Improve submission quality with traceable, consistent evidence
One trade. One record. Every handoff.
Global trade stalls when context gets lost. Truo keeps it moving.
- €118bn EU–India goods trade in 2025, up 83.7% over the decadeEuropean Commission
- $2.5tn Unmet demand for trade finance worldwide, about 10% of merchandise tradeAsian Development Bank, 2025
- 81.7% Of trades survive ten handoffs intact when each one is 98% reliable0.9810 — the arithmetic of the middle
Where the money actually goes
Three problems worth fixing. In this order.
-
01Ranked on reach
€8,800
A fifth of the invoice is decided after you quote.
Freight, duty, handling and broker fees take €40,000 of goods to €48,800 before VAT.
Illustrative worked example · Truo corridor research
-
02Ranked on severity
81.7%
One weak handoff stops the whole container.
Ten steps at 98% reliability each, and eighteen trades in every hundred meet a preventable exception.
0.9810 · the arithmetic of the middle
-
03Ranked on size
$2.5tn
A trade you cannot evidence is a trade nobody will fund.
Unmet worldwide in 2025, and 43% of Indian MSMEs name documentation among the reasons export finance is out of reach.
How Truo Trade works
One case. Six accountable hands.
Hover, tap, or use the arrow keys to see what each participant receives, does and returns, and what the same record is worth to them when a trade needs finance. Truo connects the work while each party keeps its own decision and responsibility.
EnquiryAccepted quoteOrder & specEvidenceDispatchDeliveryFinance-ready
EXPORTER / ACCOUNTABLE WORKSPACE
One commercial promise, held through delivery.
The accepted quote becomes an order bound to the exact packaging version. A change opens a revision that shows what it affects.
- Receives
- Buyer enquiry and accepted quote
- Works in Truo
- Approves terms, owns the case, sees blockers
- Returns
- Release and change decisions
- Trade finance
- Apply for working capital on a shipped invoice, with the proof already linked.
OPERATIONS / DAILY CONTROL
Every blocker has an owner and a deadline.
Shipment 2 is booked, but its PFAS report and PPWR decision are still open. Operations sees both before dispatch.
- Receives
- Order, spec bindings and target dates
- Works in Truo
- Assigns tasks, tracks changes and readiness
- Returns
- Milestones, corrected documents, release status
- Trade finance
- The finance file builds from milestones already recorded, and its conditions arrive as tasks.
REVIEWER & LAB / QUALIFIED EXPERT
A report is evidence. A decision names its scope.
A changed resin opens fresh PFAS evidence for spec v2. A qualified person decides; buyer approval and dispatch stay separate gates.
- Receives
- Exact spec version and scoped requirement
- Works in Truo
- Reviews source, applicability and gaps
- Returns
- Bounded finding, reviewer and basis
- Trade finance
- One scoped finding, with its source, serves both release and finance.
FREIGHT FORWARDER / BOUNDED TASK
One transport request. One current packet.
The forwarder gets the shipment scope, released invoice and corrected packing list. Withdrawn revisions stay in the audit history.
- Receives
- Route, cargo, deadline and released documents
- Works in Truo
- Acknowledges and clarifies against the case
- Returns
- Booking, references and milestones
- Trade finance
- Booking, bill of lading and milestones become shipment proof, shared once.
CUSTOMS BROKER / AUTHORISED AGENT
Declarations start from traceable facts.
The broker gets the released invoice and packing list for the right shipment, then files; Truo records the reference and status.
- Receives
- Declaration-quality data and source documents
- Works in Truo
- Raises queries against the exact case version
- Returns
- Filing references and authority outcome
- Trade finance
- Clearance references confirm the export completed, so post-shipment finance can begin.
IMPORTER / SCOPED GUEST
Approve what changed, with only the facts you need.
The buyer reviews the proposed resin change, records an approval and tracks both shipments. Supplier cost and margin stay hidden.
- Receives
- Released spec, documents and shipment status
- Works in Truo
- Reviews changes, answers assigned questions
- Returns
- Buyer decision, actor and time
- Trade finance
- An approved invoice becomes a stronger receivable, supporting longer payment terms.
Illustrative roles and permissions, based on TruoResearch. External parties receive only their assigned case scope. Trade finance integration is in development; Truo Trade prepares the record and does not lend.
Inside the trade workspace
The quote becomes the work.
Nothing gets lost between them.
Explore an illustrative India → Netherlands packaging order. One accepted quote becomes one order, two partial shipments, and a visible decision trail when the specification changes.
Search records
Demo Polypack Exports · India → NetherlandsIllustrative snapshot · 27 Sep 2026
Trade workspace / Flow dashboard
CASE-EU-001One order. Every dependency.
A full view of the India → Netherlands packaging order, from enquiry to dispatch.
Open blockers02Both assigned · second shipment
Shipment progress1 / 2Partial movements delivered
Provider jobs21 completed · 1 needing attention
Promised date15 Nov2026 · one accepted order
LINEAGE
Commercial to movement
Distinct records, linked by the accepted quote and order.
- 011Enquiry
- 021Accepted quote
- 031Order
- 041Trade case
- 052Shipments
- 061Delivered
One accepted quote and one order. The two shipments are parts of that order, not two sales.
NEXT DECISIONS
2 openWhat blocks shipment 2?
PFAS report missing for spec v2Quality manager · due 2 Oct
Confirm PPWR economic operator rolesOperations lead · due 9 Oct
INDEPENDENT GATES
Readiness is not one status
Buyer approval · changeApproved
PPWR evidence · spec v2Awaiting report
Dispatch release · S2Blocked
Trade workspace / Demand & quote
SYNTH-Q-NL-001 · v2From enquiry to accepted quote.
The commercial baseline stays linked to the exact packaging version.
BUYER ENQUIRY
Qualified demandDemo Oils B.V.
BuyerDemo Oils B.V. · Netherlands
ExporterDemo Polypack Exports · India
NeedEmpty food-contact packaging
SourceTrade fair
ACCEPTED COMMERCIAL BASELINE
AcceptedQuote v2 · accepted 15 Jun
Delivery termFOB Nhava Sheva · Incoterms® 2020
Order sourceSYNTH-Q-NL-001 · version 2
Quote value€4,020.00
Next recordSYNTH-SO-NL-001
PRODUCT VARIANTS
What the buyer accepted
Line itemQuantityUnit priceLine total
1 L clear PET bottle, 28 mm neck60,000€0.055€3,300.00
28 mm white PP screw cap60,000€0.012€720.00
Trade workspace / Order & change
SYNTH-SO-NL-001The change has a boundary.
A new resin supplier affects shipment 2 without rewriting shipment 1.
ORDER CONTROL
In executionAccepted quote → order → two shipments
Commercial sourceQuote v2Accepted 15 Jun
OrderSYNTH-SO-NL-001Created 16 Jun
Movement 1Spec v1Delivered 7 Sep
Movement 2Spec v2Booked · release blocked
CONTROLLED CHANGE · 24 AUG
Revision 1Resin supplier changed
The second 30,000 bottles use spec v2. Price stays unchanged; the second shipment moves to October.
Buyer responseApproved
PPWR evidenceReopened for v2
VERSIONED SPECIFICATIONS
History remains visible
Spec v1Original bottle-body resinS1 delivered
Spec v2New bottle-body supplierS2 review open
Trade workspace / Evidence & review
SPEC V2 · EUEvidence has a version and a reviewer.
A provider suggestion cannot clear a shipment or sign a declaration.
OPEN REQUIREMENTS
2 openWhat still needs a decision
PFAS report for resin grade BQuality manager · evidence missing for spec v2
PPWR manufacturer/importer rolesOperations lead · human role decision pending
PROVIDER SIGNAL · SIMULATED
Waiting on inputsBindu PPWR assessment
Spec v2 assessment is waiting for a PFAS report. The provider response is a scoped candidate for review, not legal clearance.
Assessment scopePackaging spec v2 · EU
Missing inputPFAS report
SEPARATE DECISIONS
No single “green” trade status.
Provider output CandidateQualified review PendingBuyer approval ApprovedDispatch release Blocked
Trade workspace / Shipments
INNSA → NLRTMTwo movements. One order.
Actual quantities, packaging versions, documents and milestones stay attached.
MOVEMENT 01
DeliveredEU001-S1
Nhava Sheva → Rotterdam
Packaging30,000 bottles + caps · spec v1
Actual arrival7 Sep 2026
DocumentsCorrected packing list r2 released
DispatchApproved 8 Aug
MOVEMENT 02
BookedEU001-S2
Nhava Sheva → Rotterdam
Packaging30,000 bottles + caps · spec v2
Planned arrival9 Nov 2026
PPWR evidencePFAS report missing
DispatchBlocked pending review
Trade workspace / Scoped access
CASE-EU-001Each person sees their part.
Released facts and assigned actions cross the boundary; internal margins do not.
FORWARDER VIEW
DeliveredA bounded task packet
ScopeINNSA → NLRTM · shipment EU001-S1
Released documentsInvoice r1 · packing list r2
Expected outputBooking and movement status
Commercial marginNot shared
BUYER VIEW
Guest accessOnly released case information
Can reviewAccepted specification and changes
Can seeReleased documents and milestones
DecisionSpec change approved 24 Aug
Internal costsNot shared
Illustrative interface from the TruoDemo India → EU packaging fixture. Provider results are simulated. Screens show product direction, not a live customer deployment.
Capability in development
Trade finance, without Truo Trade becoming the lender.
A funder asks whether the trade is real, whether it completed, and where repayment comes from. A connected record could support that application. Truo Trade would assemble it; a licensed funder would decide on it.
Clear accountability
The licensed funder owns the credit decision.
- Licensed funders own pricing, approval and credit risk
- Funds move directly between borrower and licensed funder
Where it starts
Post-shipment invoice finance first.
- Begin with finance readiness and post-shipment invoice finance
- Expand to buyer-approved and bank-authenticated facilities
Questions
Before you book.
If your question is not here, ask it directly — a person answers.
Which trade corridor does the demo show?
The interactive mockup follows the TruoDemo India → EU packaging fixture: a fictional Indian exporter supplies empty PET bottles and caps to a Dutch buyer. One accepted quote links to one order and two partial shipments from Nhava Sheva to Rotterdam. Parties, prices, dates and provider responses are illustrative.
Shipment 1 uses packaging spec v1 and is delivered. A resin supplier change creates spec v2 for shipment 2. Its PFAS report and PPWR role decision remain open, so a buyer approval does not silently become dispatch clearance. The demo does not claim a live provider integration or legal decision.
What is Truo Trade?
A trade operating system for exporters and their counterparties. It carries a trade from lead capture through order, export and import execution, and trade compliance in one record — so the commercial context, the operational state and the compliance evidence stay attached to the same thread. The exporter holds the licence; the EU buyer, the broker and the reviewer are invited into the individual trade case.
Is this a CRM, an execution system, or a compliance platform?
All three are operating layers over one shared trade record. That is the point: the layers are not separate products stitched together with integrations, and none of them owns a private copy of the truth.
If you only need a sales CRM, a general-purpose one will serve you better. Truo Trade earns its place when a deal has to become a governed, moving shipment.
Can we start with one workflow or one team?
Yes. Most teams begin at the commercial-to-execution handoff, because that is where context is most often lost. The record model means later layers attach to work already captured rather than requiring a re-import.
How does Truo connect to our existing systems?
Truo Trade is designed to sit alongside an existing ERP, forwarder portals and document stores. The approved integration list, the direction each one moves data, and its support status are published on the integrations page once each has been verified.
Do you provide trade finance?
Not today, and not as the lender when we do. A partner-led capability is in development: Truo Trade would assemble the dossier, prefill the lender's application and track conditions and status, while a regulated bank, NBFC, factor or ITFS platform owns eligibility, pricing, the decision, disbursement and collections.
A readiness check will say ready to apply. It will never say approved, and money will not move through Truo Trade.
How are automated results and human decisions kept apart?
They are separate fields on the record. A screening or classification result stores its source, scope, time and confidence. A human decision stores the responsible reviewer, the basis and the outcome.
The interface never merges them, and a recorded result never claims to replace customs, legal or compliance judgement.
What happens to our existing customer and shipment data?
It is mapped onto the record model during implementation, with the migration path agreed before any import runs. The specific approach depends on your current systems and is scoped during the product tour.
Where is data hosted and how is access controlled?
Access is controlled by role-based permissions with an append-only audit history of who changed what and when. Hosting locations, retention periods, encryption detail and data residency options are answered in writing during evaluation, and will be published here once verified.
How long does implementation take?
This is scoped against your systems and volumes rather than quoted as a headline number. A verified implementation timeline will be published here when there is enough delivery evidence to state one honestly.
Bring us a trade that went wrong.
Thirty minutes, your lane, your terms, your last messy shipment. We will run it on the trade record and show you where the record would have caught it — or tell you plainly that it would not have.